Shop at Kroger and Support StreetPaws!

Please support Street Paws if you shop at Kroger!

Every time you use your Kroger Plus card Street Paws will receive proceeds from the purchase. Please sign up everyone you can. We are not allowed to solicit the general public but we can ask members, friends and family to sign up. Everyone will need to re-enroll on annually for the next year though so please sign up now and again next year! Thanks in advance!!!! Please read below:

You have been assigned a new NPO number 71994.

Please refer to this number in all future correspondence.


Simply encourage your members to register online
Be sure to have your Kroger Plus card handy and register your card with your organization after you sign up.
If a member does not yet have a Kroger Plus card, please let them know that they are available at the customer service desk at any Kroger.
Click on Sign In/Register
Most participants are new online customers, so they must click on SIGN UP TODAY in the ‘New Customer?’ box.
Sign up for a Kroger Rewards Account by entering zip code, clicking on favorite store, entering your email address and creating a password, agreeing to the terms and conditions
You will then get a message to check your email inbox and click on the link within the body of the email.
Click on My Account and use your email address and password to proceed to the next step.
Click on Edit Kroger Community Rewards information and input your Kroger Plus card number.
Update or confirm your information.
Enter NPO number or name of organization (71994 or Street Paws), select organization from list and click on confirm.
To verify you are enrolled correctly, you will see your organization’s name on the right side of your information page.
REMEMBER, purchases will not count for your group until after your member(s) register their card(s).
Do you use your phone number at the register? Call 800-576-4377, select option 4 to get your Kroger Plus card number.
Members must swipe their registered Kroger Plus card or use the phone number that is related to their registered Kroger Plus card when shopping for each purchase to count.
All, if you have been supporting Street Paws by choosing us as your charity at Kroger….THANK YOU! It is that time of year again to re-enroll. See below. If you are not currently supporting us with this program please consider choosing us as your charity.

Good morning,Kroger’s Atlanta Division customers and associates are eligible to re-enroll in the Kroger Community Rewards program. Customers and associates can designate reward points you earn to the participating schools, charity or organization of your choice by using yourKroger Plus Card. Each Kroger shopper is required to re-enroll his or herKroger Plus Card on an annual basis. Re-enrollment is now, and dollars accumulate for your choice of charity beginning Sept. 1, 2016. Please visit

Kroger Community Rewards Re-enrollment

The Kroger Community Rewards (KCR) program is evaluated annually. The Atlanta Division launched the program in September 1, 2013 and Card holders must re-enroll to begin accumulating dollars for their schools, charities, and organizations annually.

An organization’s enrolled members and supporters DO have to re-enroll every August. They will not have to set up a new account only link their card again to the organization of their choosing.

Re-enrollment was not required for 2017


Past programs of this nature tend to lose their impact over long periods of time. Participants need to have an active role in order for the program to continue to be effective and engage our customers.
If you have any questions, feel free to contact one of the team members in Public Affairs at 770.496.7538 or 496.7466.

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